Why Catalogs and Why these?

As I was developing the OWS Wine website (something I have little or no experience doing), I knew I wanted to create something different. Not just another site with a bunch of products listed. On a visit to Olivier and Jonas’ warehouse, we were walking through the stacks of wine boxes looking at verticals of great wines from Jean Michel Guillon and others. It was inspiring. Later, as we tasted some older vintage wines, the discussion inevitably turned to my new venture. Olivier said the entire warehouse was open for me to offer any of the wines to my guests, something which few if any people have that opportunity. My brain immediately went into overdrive on how to showcase these and other great wines from other distributors.

When I went home, I found catalogs from several different companies (clothing, travel, etc.) in the mail. A lightbulb went off in my head -- why not create catalogs on the OWS Wine website to showcase different importers, styles of wine, or themes? It just seemed like an easy way for people to find products they liked.

In looking back at OWS’s history, these catalogs are an extension of the Small Distributor theme we created during COVID to help these smaller importers survive. It also was my way of honoring those who have helped me throughout my career. Take a moment to browse through the OWS Wine catalogs and find old friends (wines) to share a memory with once again.