The Masi story began in 1772, when the Boscaini family acquired prestigious vineyards in the small valley called “Vaio dei Masi”, which is the origin of the company’s name. After more than 200 years of passionate winemaking the company is still in family hands, run by the sixth and seventh generations.
A benchmark in the art of producing Amarone at a world level, Masi constantly innovates and passes on its expertise in the Appassimento method, which has been practised since the time of the Ancient Romans.
In the 1950s, Masi was a pioneer in establishing the cru or “single vineyard” concept in Italy. The company’s Amarone and Recioto wines from historic cru vineyards are excellent expressions of the different terroir sites in the Valpolicella region, which endow the wines with unique style and typical, easily-recognizable characteristics.
The wine itself is opaque ruby with burnished edges. Powerful cherry and plum notes combine with blueberries, spices and supple tannins to make a wine which you will not soon forget.
