La Spinetta Collection

In the beginning of the 1960s, Giuseppe Rivetti, nicknamed ‘Pin’, and his wife, Lidia, were both expert and dedicated farmers with enormous appreciation and knowledge for tradition while keeping a curious interest in the future.

They exemplified humility, respect, as well as ambition. These are the values that still define the philosophy of La Spinetta.

In due course their children Carlo, Bruno, Giorgio, and Giovanna took over the winery reins. We worked to implement the teachings of our parents. We were taught to have great respect for the territory, for the indigenous vines and for the Piedmontese land.

In 1977 the children, with the support of their parents, began the first production of their Moscatos, Bricco Quaglia and Biancospino. These would be some of the first single-cru Moscato to be produced in Italy.

Why the Rhinoceros? 

The rhinoceros used on the La Spinetta wine labels was created by German artist, Albrecht Durer.

Durer, he used clever imagination and creativity to make a masterpiece – just like a winemaker.

The choice of depicting the image of “The Rhinoceros”, on the label of our wines was determined by Giorgio Rivetti’s admiration for this German artist. This probably would never have occurred without Gabriele Cionini, a close family friend and an expert in the world of wine and art, who introduced Dürer’s works to our family.